Pro group call
Digital products, revenue sharing, and the new parenting ebook
- Wed 11 Nov 2026
- 1 hr 9 min
Sunny Luthra laid out a plan to turn years of Pro call transcripts and community data into digital products such as ebooks, audio courses and video courses, proposing that members earn up to 70 percent on digital products versus 10 to 20 percent on physical products like Probelly. He previewed the upcoming Oh My Dog Parenting Model ebook, discussed multi language and a possible paid app, and answered member questions on how the revenue model and ebook content would work. The call closed with a real case of a dog attacked by two off leash dogs during Diwali and advice on helping the dog recover from the stress.
Key points (6)
- Years of transcribed Pro calls give Oh My Dog refined, India specific data that can be turned into ebooks, audio and video courses using AI.
- Members can earn 10 to 20 percent reselling physical products like Probelly but up to 50 to 70 percent on digital products because overhead is much lower.
- The first paid ebook, the Oh My Dog Parenting Model, has 24 chapters and around 300 images and teaches owners to raise a calm, confident, bonded dog rather than making them a behaviorist.
- Mentor add on support, regional language versions, and a possible paid app or interactive games were discussed as ways to increase value and revenue.
- Building personal online authority and giving free value first is the key strategy for selling digital products, since family and neighbours rarely accept a changed, more knowledgeable version of you.
- A dog's adrenaline spikes after a scary incident like an attack and extra barking afterward is stress that settles faster with an outlet like a run in nature.
- On the call
- Sunny, Kashish, Aashita, Tavisha, Reena, Paresh, speaker_4, and others
Digital products, revenue sharing, and the new parenting ebook
0:00 / 1:08:46
Transcript
Hindi written in English letters. The audio is the record.
Sunny
Aur um, ye bahut zyada important hai. Wo calls. The reason being is ki for example hamare paas matlab online aap logon ne dekha hoga ki dog ki tarah isko idhar rakhta hoon. Matlab online aapne dekha hoga ki dog ke baare mein kitni misinformation hai. Hai na?
Aur alag-alag tareeqe ki information hai, alag-alag tareeqe ka data hai. Koi kisi ko contradict kar raha hai, koi kisi ko contradict kar raha hai.
Aur basically agar aap ab jaakar agar aap wo data ko dekhoge toh aapko aap paoge ki usmein dogs ecology ke baare mein kaafi kam matter kiya matlab kaafi kam priority di hui hai. Ek generalize us tareeqe se toh humein kuch aisi cheez chahiye hogi jo for example ab AI aa chuka hai.
So lekin AI ke paas AI ko kya chahiye hota hai? AI ko data chahiye hota hai. Usko data chahiye hota hai to, to do some manipulation, to do some computation on, on that ki uske basis par wo output nikaal sake.
So AI ke paas jitna refined data pahunchta hai wo utna hi better output nikaal paata hai, utni cheezein wo create kar sak-kar sak-kar sakta hai. So hamari calls bahut zyada important hai aur wo calls isliye zyada important hai kyunki hum unko transcript kar sakte hain.
Matlab for example hum unka text create kar sakte hain hamari baaton ka. Toh wo maine kiya bhi hai. Aapko maine website par jin logon ne dekha hai pro calls ke-ko transcript kar diya gaya hai. Aap usmein kuch bhi search kar sakte ho.
Toh for example ab humne itne saare cases ke upar baat kari hai like jo generally saat-aath mahine ho gaye humein lagataar cases par baat karte-karte. Humne duniya prakaar ke cases par baat kari hai aur ye sab cases ek general on an average har ek ghar mein hota hai.
So on an average humne dif-different, different gharon mein jo cases ho rahe hain un sab ke upar baat kar rakhi hai.
Obviously jaise-jaise hum aage badhte jaate hain toh new cases, new situations wo aati rehti hai.
But because of this recording, because of this class, because of this all of you guys ki jo tum questions poochte ho aur jis, jis interest se tum is cheez ke upar participate karte ho usse hamare paas kaafi refined data ikattha ho gaya.
Matlab refined solutions ikatthe hue, refined solutions ikatthe ho gaye jo ki hum aage chalkar aur bhi istemaal kar sakte hain logon ke liye eBooks banane mein, logon ke liye books banane mein ya chhote flyers banane ke, bana-banane ke upar apna AI ka bot jo abhi dekho agar aap ChatGPT use karoge mostly aap log use karte honge.
Kuch bhi AI tool aap use karte honge toh wahan se ek generalized solution milta hai aur wo based hota hai jo internet par kharaab data hai.
Internet par aap so-aapko milta hai na ki contradicting data hai. Aap jis direction mein jaaoge AI us direction par chal dega. Contrad-contradicting toh contradicting hi sahi kyunki uske paas option nahi hai figure out karne ka kya sahi hai. Usko jo data mila usi ke upar hai.
But because of this group we have very refined data aur wo, aur wo data like aap dekhoge toh hum do saal, do saal tak humne pack mein bhi kaafi active rahe.
Jiski wajah se wo data bhi hamare paas ek tareeqe se wo ho gaya ikattha ho gaya ki jismein log kya solutions, kya questions poochte hain, kya solutions unko theek lagta hai. Jo-jo humne baatein kari hain us-uske upar. So we have the data and we have this toh hum kaafi eBooks create kar sakte hain uske upar.
Hum kaafi podcast create kar sakte hain uske upar based on, on that using AI. Hai na? Refine karke hum kaafi-- so iska main aap logon ko ek kya kyun cheez bata raha hoon.
Hum bahut saare digital products create kar sakte hain. Digital products. Wo eBooks ho sakti hai, wo audio lessons ho sakte hain, wo video presentations ho sakti hain. Based on all, all, all these things um, karke so aise karke hamare paas kaafi products ho sakte hain Oh My Dog ke.
Aur main aap logon ke saath isliye share kar raha hoon ye sab kyunki you can be like jaise hum products launch karenge us product ki earning toh hogi hi sahi. Matlab like there will be some kuch price rakh sakte hain un products ki kyunki wo value create kar raha hai toh hum kuch price rakh sakte hain.
Us price par har ek koi bhi insaan wo aap logon ke liye bhi open hoga ki aap log bhi usse earn kar sako. So I am thinking about some model case mein ki kaise aap log for example agar maine book launch kari kuch ₹500 ki book hai ya phir ₹600 ki um, book hai, digital product hai.
Ab maine ek baar launch kar diya, ek baar usko bana diya. Uska matlab hai mera kaam ab delivery ka hai. It's not ki mujhe continuous basis par us cheez ke upar work karna padega. Lekin wo product ban chuka hai. For example ab Probelly hai. Probelly mein kya hota hai?
Product toh ban gaya lekin every time humein usko manufacture karna hota hai, usko bottling karni hoti hai, packing karni hoti hai, advertise karna hota hai and Shopify par all jis cheez ads karni hoti hai then hum unko deliver karte hain courier select karke. So with every order we have to like work with it.
But with digital product it is not the case. Digital product can be pretty much automated. This, this thing jismein humein manufacture nahi kar um, manufacturing nahi karna hota wo ek baar cheez ban jaati hai. Uske baad aapko usko sirf market karna hota hai.
So jo producer hota hai uske upar overhead kam hota hai. I mean main producer hoon us cheez ka toh mere upar overhead kam hoga uska market-- for example agar aap team join karte ho usko market karne ki toh mere paas market karne ka overhead toh nahi hai. Wo aap logon ne le liya. Mera overhead kya hai deliver karne ka.
Toh iska matlab kya digital products ko agar aap log um, ko aap logon ko pasand aayega ya koi main book launch karta hoon aap logon ko pasand aayegi so that us par aap ko bahut high percentage le sakte ho uske upar.
Lekin usi tareeqe se agar aap ek Probelly ka I feel wo loge toh Probelly par aap ko kam percentage type ka aap loge sakte ho. Toh ye ek tareeqe ka main model soch raha hoon.
So Paresh se ye idea aana chaalu hua tha kaise hum ek saath aur mera dimaag mein pehle yahi tha ki yaar saath mein kaam karne se pehle agar hum ye dekh lenge hum saath mein earn kaise karte hain ya hum money kyunki money will be wo ek issue create kar hi deta hai yaar matlab hum kaam kar rahe hain toh obviously humein kisi tareeqe se wo compensation milna chahiye na us cheez ka.
Main aisa sochta hoon. Toh I think ki hum pehle money ka part agar hum sort out kar lein is community ke andar toh that will be great.
So maine ek model socha ki Probelly it's like agar aap Probelly sell karte ho toh aur Probelly ka aapko suppose kar lo humne ek portal bana diya jismein aap logon ke paas, main just idea throw kar raha hoon. You can just give your feedbacks on-on this. Jaise for example maine ek portal bana diya.
Usmein aapko ek code mil gaya. Ab us code pe agar aap kisi bhi insaan ko bhejte ho for agar aap Probelly mein kisi insaan ko-insaan ko bhejte ho toh hum ek aisa model run kar sakte hain jismein us insaan ko 10% off mile aur aapko bhi usse 10% mile. First model this thing. Yeh Probelly ka ek physical product hai.
Lekin same cheez agar hum ek digital product launch karte hain, understand this digital product launch karte hain.
Probelly mein aapko kitna mil raha hai? 10%. Lekin agar hum ek digital product launch karte hain us pe aap 70% tak le sakte ho. Getting a-getting a point why 70% tak le sakte ho? Because mera overhead nahin hai na uske andar. Probelly mein mere upar bahut overhead hai.
So that way I cannot give you more in Pro-Probelly aur mere ko kuch nahin toh woh just usmein se 10% ka hi apan soch sakte hain. 10% yours and 10% your community members ya jisko ya phir 20% yours. So 20% tak hum usmein give kar sakte hain Probelly ke andar. But in digital products we can give 70% off.
So that will be for example of 70% suppose karo ₹500 ki ek ebook launch kari apan ne. Ek achhe viewer mein ek achhe ebook launch-launch kari toh uska 70% kitna hoga?
Around ₹260, ₹270, 250-250-250 rupees. So agar aap usko 10 logon ko becho ya 100 logon ko becho that will be main-main model lekar aa raha hoon ki mere paas dimaag mein yeh model hai bhai. Ki hum is tareeke se earn kar sakte hain.
I can create things very rapidly and-and based on our all this thing documentation jo humne itne saalon se kari hai. So it's been 10 years ki hum document kar rahe hain. Main lagataar document kar raha hoon. So right now we have a lot of data and because of AI we can scale it. Warna mujhe pehle khud lagna padta tha.
Jitni bhi aap ebook dekhoge woh Canva mein maine khud ne design kari hai. Aur some-some ebooks will take month-month leti thi. Ek ebook ko main agar design bana raha hoon Canva ke andar toh uska data se lekar Rituals of Dogs like took months man.
Woh 10-15 pages-pages ki hai. So that way I lekin right now with AI it is pretty easy and I have and I have generated a lot of tools to do this. Yeh sab cheezein karne ke liye. So hum digital products ko scale kar sakte hain that how that-that's how you can be a part of it and you can earn as well.
So yeh mera model tha ki with physical products you will be able to earn 10 to 20% and with digital product up to 70%. Toh mera focus digital products more laane ke liye hoga ki main aur more digital products lekar aaoon so that you will get chance to market. Agar aapko achha lagta hai woh.
Jo really help karta hai us cheez ko and in a way earn as well. Yes, Kashish Bhatia.
Kashish
Apna jo Probelly hai that would be like shipping from your end na.
Khaali humko toh coupon code share karna hai.
Sunny
Yeah.
Kashish
ship toh aap hi karoge na wahaan se.
Sunny
Yeah tabhi toh usko kam mil raha hai na that is all overhead.
Kashish
Stock hi nahin banta na usmein.
Sunny
Nahin.
Kashish
Okay.
Sunny
Sirf tumhein-tumhein toh website par tumhein har ek cheez mein sirf tumhein website ke upar apne link ke saath usko bhejna hai. Uske baad woh.
Kashish
What I was thinking was ki mera bahut bada network hai in Surat. like mere khud ke bhi customers hain right as I am a distributor for dog biscuits and food.
Sunny
Haan.
Kashish
Toh main wahaan bhi usko kar sakta hoon. Doosra mere pet parents ka bhi community hai bahut bada Surat mein.
Sunny
Haan.
Kashish
So I can pitch it over there as well.
Sunny
Yeah.
Kashish
Aur mujhe ek cheez yeh bhi poochhni thi jaise if you are trying to talk about ebooks what- Haan. kind of information would be there? Knowledge would be there? Kya hum yeh soch ke chal rahe hain ki ₹500 ka ebook lo aur matlab poora tra-tra-trainer type ka aapko knowledge mil jaayega.
Woh level ka aapko knowledge mil jaayega ebook mein se like what is it that you are trying to?
Sunny
So yeah matlab jaise-jaise ab chhoti jaise ebooks abhi maine ek ebook likhi hai jismein Oh My Dog Parenting model hai aur it is like kuch 24 chapters hai uske andar, us ebook ke andar. Toh main tumhein show bhi karoonga.
24 chapters hai uske andar aur usmein tumhein poore dog ke baare mein bataate hain ki insaan kya galtiyaan karta hai aur humein kaise dog ke saath behave karna chahiye. So complete agar aap us cheez ko padh-us cheez ko padh loge toh you will get a understanding of dog psychology.
You will get an understanding of kaise dog se day to day behave karna hai aur issues aane par kuch bhi issues aane par kis tareeke se tumhein react karna hai. So main tumhaare saath like main tumhaare saath tum bahut saare log.
Kashish
Main samajhna chaah raha tha ki agar main woh 500 ki book leta hoon. Mujhe-mujhe bahut basic knowledge hai dog ke baare mein.
Sunny
Haan.
Kashish
Main-main trainer ka course nahin kar raha, behaviorist ka course nahin kar raha. Main ek book khareed raha hoon ₹500 dekar.
Sunny
Haan.
Kashish
Toh kya woh book, woh book padh ke mujhe agar training deni hai mere dog ko bhi matlab mujhe psychology jaanni hai toh mujhe trainer ko fee nahin deni padegi. Main khud usko train kar paaoonga ya main sab kuch jaan paaoonga uske baare mein.
Sunny
Haan, tum kar paaoge. Tum poora woh kar paaoge uske upar. Haan matlab agar tum yeah.
Kashish
Matlab ₹500 mein we are giving a chance to people to become a behaviorist aisa ho gaya.
Sunny
No-no-no, not a behaviorist. behaviorist nahin ban sakte ₹500 mein tum. Hai na? Matlab kitne bhi rupaye mein. Kitne bhi matlab kitne bhi rupaye mein tum behaviorist nahin ban sakte.
Matlab ya toh tum free mein bhi ban sakte ho. Tumhaare upar woh hona chahiye. Lekin is book ka matlab maqsad tumhein behaviorist banaana nahin hai. Is-is book ka matlab tumhein parenting model sikhaana hai ki dog ko raise kaise karte hain taaki woh calm rahe, woh confident rahe.
So iske upar poori ki poori information hai. Agar tum chaahte ho ki tumhaare paas ek aisa companion ho jo calm rahe, confident rahe toh yeh book tumko zabardast help karegi. Ismein no doubt, there is no doubt on that it is completely based on my personal experience working with thousands of parents.
So ismein mera khud ka complete personal experience hai aur yeh sirf yeh tumhein help karenge behavior behaviorist banne mein nahin calm, confident tum dog ke baare mein kaafi samajhne lag jaaoge.
Yeh zaroor-zaroor woh hai aur tumhein daily basis par apni galtiyaan pata chalne lag jaayegi aur kya behavior karna chahiye woh pata chalne lag jaayega.
So at least 24 chapters hain and 295 images hain iske andar, is poori book ke andar and plus saath mein like aath-nau ghante ki reading hai. And shuruwaat ke teen chapters free hain. Kuch is tareeke ka maine woh cheez sochi hai. Toh I will show just bahut logon ke haath khade hue.
Just main view- Sunny this would be a PDF right?
Kashish
E-book would be a PDF.
Sunny
No, no, not PDF. Yeh completely hamaare website par viewer ki maine website par viewer banaaya hai aur uske andar hi aapko dekhne ko milega aur it's like there will be like, uh, like bahut saare figures honge kaise kya karna hai and it's like woh it, it will look like this kind of thing.
So there are like around 300 images. 300 images is poori ki poori book ke andar hai.
So kuch aisi book banaunga jis par yaar humein proud ho aur jisse hum padhna chahein. Toh agar woh book hum padhna chahenge toh obviously hum woh logon ko bhi dena chahenge. Yeh abhi nayi website hai. Abhi launch nahi hui hai.
So this is the new website aur it's like teen shuruat ke free chapters rakhenge aur yeh poora viewer hai aur mobile ke upar banaya hua matlab mobile first dimaag mein. Abhi aapko desktop par dikha raha hoon. But log mobile, zyadatar log mobile par hi rehte hain toh unke mobile par hi achhi.
Main aap logon ko sabse pehle dunga yeh cheez read karne ke liye taaki aapke feedback ke upar I will build it aur yeh kuch is tareeke ka, see is tareeke ka dikhega. Is, is tareeke se start hoga ki main kaise grew up hua and then how kya-kya issues aate. Is tareeke ke images hain iske andar.
Kya problems aa rahi hai, kaise. So kaafi images ke saath poori cheez ko sikhaya gaya hai.
Kaise kya hota hai and kaafi like interesting hai isko padhna. So right now toh mere local ke upar hi hai and main isko upload karunga then I will show it to you. But is tareeke ki books hongi. Yeh abhi pehli book hai. Usi tareeke ki hum free books bhi launch karenge. Zaroori nahi hum hamesha paise wali launch karein.
Aath-nau toh meri free books hain jo hum is viewer ke upar daal denge. Woh aath-nau PDF hai completely. Yes, let's take questions logon ke. Gajesh tumhara ho gaya? Yes, yes Reena ji.
Speaker 3
Mujhe bas yehi poochna tha yeh digital book jo keh rahe ho is this for you know puppy ke usmein new parent ke liye hogi, new dog parent ke liye? Not for those people who already have adopted big dogs.
Sunny
Nahi, jin, jinhone already add, already kiya hua hai unke liye bhi unko batayegi woh daily basis par kya galtiyan kar rahe hain aur kaise unko change karna hai.
Yeh un, un logon ke liye hai jo apne dog ko calm rakhna chahte hain, confident rakhna chahte hain aur unke saath ek deep bond create karna chahte hain.
So yeh har, toh zaroori nahi hai sabke liye kyunki bahut se log just dog ko kuchi pe bhi, poochie pe bhi karke and then us tareeke se toh woh hum that is completely okay, but woh hamare target audience nahi hai. Hamara, hamare target audience kya hai?
Jo apne dog ko samajhna chahte hain aur really uske upar work karna chahte hain, unko calm rakhna chahte hain, confident rakhna chahte hain unke saath ek aur unko understanding hai ki is being ke saath bond create kar sakte hain. Log bond create kar sakte hain aur woh karna chahte hain.
So that will that how we- Kam percentage hai sadly.
Speaker 3
Matlab mere aas-paas mere most of my friends have dogs. But mujhe lagta hai mujhe unmein sab mein behavioral problems except for the biting part nahi hai unmein. But itni saari cheezein nazar aati hain but woh itni easily usko bas let it be karte hain na.
Sunny
Yeah, yeah so- Khuli tarah se ignore karte hain.
Speaker 3
Obesity ho rahi hai, excessive barking ho rahi hai, excessive lunging ho rahi hai. Matlab I think ek, ek ya do couple friends ko chhod ke hamare aath-das friends hain sabke paas dogs hain.
Sunny
Agar humein woh, woh unko, unko so main aapko iska example deta hoon. Agar humein apps ki apps ki awareness nahi hogi toh tond humein kharaab lagegi kya? So they need awareness of that thing ki that is woh hamara kaam hota hai actual mein.
Agar aapko dog psychology ki awareness nahi hoti you, yeh aap join hi nahi karte.
Speaker 3
But bahut sad hai Sunny ke matlab mujhe lagta hai ki main zara sa kuch bolne lagoon na phir I have to stop myself ki bhaiya agla banda agar lagta hai ki bhaiya yeh gyaan dena shuru ho jayenge you know that kinds.
Sunny
So dekho- So I actually just refrain. Yeah, yeah. Sabse zyada dikkat aati hai humko like jo log humein already jaante hain.
Speaker 3
Hmm.
Sunny
Hai na? Aur suppose jo log humein already jaante hain aur hum kisi field mein grow ho rahe hain. Lekin woh unko already past se jaante the. Lekin us samay hum waise nahi the jo hum ab padhkar ho chuke hain. So unko bahut dikkat aati hai us personality se.
Speaker 3
Usse respect nahi aapko.
Sunny
Nahi, woh us personality se unko dikkat aati hai ki yaar yeh hamare dimaag ka jo belief hai na is insaan ke baare mein, usse match nahi ho raha. So they will somehow try to get you in the lane of their belief. Ki yaar yeh hamari lane mein hai toh humein shaanti feel ho rahi hai. Warna unka dimaag ashaant ho jata.
Matlab dimaag ashaant ho jata hai agar dimaag mein unko awareness nahi hai ki log change hote hain, log grow hote hain, log evo-evolve hote hain.
Toh unke andar jab bhi unko changes dikhenge woh they will, toh aapki baat family sabse kam aapki baat sunegi. Because woh aapko sabse past mein jaanti hai. Woh unki galti nahi hai. Aapki image change ho rahi hai, woh unko match nahi karegi toh woh ghabra jayenge.
Speaker 3
Haan, accept nahi hoga.
Sunny
Haan, haan, woh accept nahi ho paata unko. Aur unki galti nahi hai. Dimaag, yeh dimaag ki galti hai. Dimaag accept nahi karta. Dimaag acce-dimaag change ko accept nahi karta. Woh change se darta hai. Yeh natural behavior hai dimaag ka, mind ka, comfort.
So they will always, toh humein apne saath aur apne padosi ke saath bahut dikkat aane wali hai. That is there. Humein, humein safalta kahan milne wali hai? Online.
Speaker 3
New people.
Sunny
Haan, online. Online humein safalta milne wali hai. Aur online jab aap log jaakar bologe, so aap jo baatein bologe na woh common nahi hai. Jis tareeke ke aap bologe. Woh it's like woh online aise common nahi hai.
Online generally aap dog training ke baare mein, yahan pe woh authenticity nahi milegi. So aap dog behavior ki baatein bol loge, wahan par aapko sabse zyada success milegi online. Not your padosi and in, in your, in your family. So wahan par energy dena humein completely band karna chahiye. Mere saath aise hi hua na.
I was giving energy to that. Hai na apni khud ki us par ki aise karna chahiye, aise karna chahiye. Padosiyon ko aise karna chahiye, aisa karna chahiye aur wahan par ekdam dhutkaar mili toh confidence hi low ho jayega insaan ka ki nahi nahi.
Then I started online and then phir mere toh online toh log paagal baithe hue hain matlab like sunne ke liye. Log paagal baithe hue hain sunne ke liye. So that's how I started doing this Instagram ka thing because people were listening and woh feedback de rahe the. So online I figure it out ki online is the best thing.
Agar aap change ho rahe ho toh bring your experience to them. So online best rahega aapko bolne ke liye aur wahan sell bhi bahut zyada ho sakta hai. For example, agar online se dekho jaise apne 1 lakh followers hai.
Unmein kuch percent jab hum reel daalte hain aur reel agar humne unke hisaab se daali hui hai toh woh achha work karti hai aur agar unke hisaab se nahi daali toh woh achha work nahi karti. Yeh toh basic understanding humein hum jaakar aayi hai na.
Toh agar hum unke hisaab se daal rahe hain aur unmein se kuch percentage bhi convert ho rahe hain toh it's a big thing na. Like 499 rupees ka agar aap convert ho rahe hain aur yeh sirf ek baari ka kaam thodi, yeh flywheel hota hai.
Tum har mahine jaate ho and then har mahine tum is baare mein bolte ho and then logon ki madad karte ho and then phir yeh product lekar aate ho and then unko product dete ho then they will buy. Lekin bina value ke agar hum sell karne jayenge they are toh iski training hai na.
Bina value ke hum sell karne jaayenge toh woh nahi, toh woh nahi hota. Hai na? So that's but the main, main iss cheez ka yeh hai ki aap logon ke liye hum iss tareeke ke model mein soch raha hoon.
It's just in my thought right now aur main sochta hoon main itna paas hoon ki like isme soch raha hoon ki yeh kaafi achha hai meri nazar mein.
But I don't know from your perspective but from my perspective it is a I am finding it's a good thing, good thing ki digital products mein you can get 50 to 70% which is good na. Zaroori thodi hai ₹500 ka hi. Hum video course bhi toh launch kar sakte hain.
Hum sab milkar kuch video course bhi toh launch kar sakte hain jismein aap sabne presentation li. Aap apne dog ke baare mein bata rahe ho. Aapne yeh cheez try kari, aapne yeh cheez try kari. You will be in that course. Hum ek beautiful course bana sakte hain and then we can sell it in ₹2000 maybe.
I don't know but there are opportunities na. We have the platform and I have that expertise to do all this implementation kind of thing tech ka. So I'm good in tech or I can implement all this thing. We already have this platform.
We already sell courses and we toh it's not a, it will not be a big deal for us to launch such products. But woh ek collaborative sirf ₹500 ki book nahi it can be ₹2000 ka book. It can be ₹5000 ka ek product. It can be ₹10,000 ka ek product. So the, the, the point is not product right now.
The point is our collaboration, our agreement, our deal in this kind of thing. So the deal is with physical products we can spare 20%. This is the online ka.
Aapko pata hai agar online aap kuch sell karne jaate ho na, agar woh physical product hota hai na that physical product should have four to five times margin otherwise it will be very big hassle and you should be the manufacturer.
Toh I am not the manufacturer ProBelly mein. I get it from a lab jo manufacture, jo manufacture hoti hai. So it's a very hard to get a margin. Yeh mujhe samajh mein aaya.
Agar tum physical product launch kar rahe ho na you should be the manufacturer otherwise it will be very hard for you to survive in this online kind of thing. It's very difficult. Aapki ek huge backing honi chahiye jo Oh My Dog ki hai. That is the only reason ki ProBelly sell ho pata hai.
Otherwise it's a very lagataar ads run karne hote hain aapko and ads ka price is, woh ads ka price pata hai aapko like it's mausam to mausam change hota hai. Diwali ke time par it will be skyrocket kyunki sab log yeh add kar rahe hain kyunki har ek public ko khareedna, shopping karni hai. So it's a, it's a big changes.
Toh woh change hota rehta hai. So it's a very, very different market. So aapka khud ka manufacture hoga then only you can this thing maar de.
Isliye ProBelly mein 20% is the max thing. But with digital thing we can go 70% up to 70%. Rest server ka in sab ka jo purana hai then apna woh sab cheez hai. So we can go up to 70% and digital products I think in Indian market, Indian public can design, Indian parents can design.
Jo aap dog parents ho like aur jo aap mein dog behavior ki knowledge aayi hai aur aapmein jo online ka knowledge aaya hai so you guys can design a better product. Baaki jo log jinko pata hi nahi hai, jo baahari companies aa rahi hai aur woh karegi hum dog ka kuch product launch karenge no.
Toh khud aap dog parents digital products ka courses ke baare mein soch sakte ho. Aapke din bhar mein kya mujhe walk ke saath yeh dikkat aati hai. Walk so for example socho kitne saare log hote hain jinko dog ki reactivity ka issue hota hai.
Hai na dog ki. So hum ek dog reactivity ka course launch nahi kar sakte ki aise dog jo walk par react karte hain unko kaise handle karna hai. Toh that, that can be woh kitna to the point hai. Reena ji khareedna chahengi. Agar aap poochiye Paresh ji khareedna chahenge, Paresh khareedna chahega uss, uss, uss cheez ko.
Viyashika khareedna chahegi, Aashita khareedna chahegi usko ki bhai mera dog toh react karta hai aur hum agar usmein testimonials denge aap logon ke toh you will aapka aur mann hoga khareedne ka. Woh 2000 ka ho sakta hai, 1500 ka ho sakta hai and then on that you will, you can get 60%, 70%.
So that, that way we all can earn na from that thing. So I have the platform, I have the technology and I have the experience of creating courses and eBooks and we have now AI to scale this thing. Toh hum uska use karna like jo AI maine abhi add kiya hai apne uske, apne uske andar.
So woh hamara you, you know jitni bhi apan ne baatein kari hain na ab, ab, ab, abhi tak ki we can give uska poora access de sakte hain. So we talk har ek call apna ek se dedh ghante ka hota hai, ek se dedh questions ka hota hai.
Agar tum uss AI ko bologe na mujhe eBook bana de Sunny ki iss baat ke upar woh he will give you an eBook of 12 pages, 15 pages in some minutes. So that is a huge thing which we have right now which no one has. Because our apni close community thi. Apna pack ek close community tha.
Wahan par woh Google aur unke paas data nahi hai apna. Kisi ke paas data nahi hai. Sirf apne paas data hai. Google Meet ka sirf apne paas data aur kisi ke paas data nahi hai. So that is a huge thing na for us, for Indian, Indian thing. Hamara saara Indian oriented hai, English oriented hai.
So for us that is a big thing and we can join hands in that creating products and bringing in revenue for everyone. So on digital products you can earn huge thing because Indian market is growing. Okay, Indian dog parents now are eager, eager to learn. I am not talking to you guys as a dog parents.
I am talking to you as a professionals. Hai na? Jo-jo dog professionals ki tarah hai toh aapko business ke baare mein bhi sochna padega. Hai na? Business ka kya? Business ka market agar aap dog ka dekhoge it is like this. Total year by year it is up.
Isliye jitne bhi big brands hain Reliance se lekar Tata se lekar they are coming into dog food industry. Dog food industry is the highest margin industry, highest margin industry.
Margin is like in 80 to 90% and like it's kind of thing. Okay, so bahut high margin ka product hai aur bahut low quality ka product milta hai iske andar. That's why so but convenience high hai. So insaan apni convenience bhi dekhta hai. So yeh jo product hai convenience par based hai.
Lekin hum jo product banayenge woh sirf convenience par based nahi hona chahiye. Woh dog ki wellbeing par based hona chahiye. So yeh hamari value rahegi ki yeh product dog ki-- pehla question yahi rahega yeh jo product ka idea hamare dimaag mein aa raha hai, yeh dog ki wellbeing ke oopar hai ki nahi hai.
Once it clear that then we will go in other directions. So yeh apna main rahega. Lekin aap logon ko yeh samajhna zaroori hai ki this market, this business is moving upwards year by year and bahut zyada margin se up ho raha hai.
Kyunki jitne bhi Gen Z aa rahe hain ya phir jitna bhi jo bhi log bolte hain yaar, in category categorize kar rakha hai insaano ko jis tareeqe se. Toh jitne bhi nayi generations aa rahi hai woh they are more towards animal than kids. Okay?
Woh bacche karne se zyada woh ek pet, ek animal, ek dog ko apne paas rakhna chahte hain. Aur dog, dog ke baad ek calf hi hai jo connect ho sakta hai. Matlab calf gaay ya phir cattle. Hai na? Aur billiyan bhi itna connect nahi hoti hai jitna connection ek dog de, ek dog de sakta hai. Connect hoti hai.
Itna nahi bol raha hoon bhai iske paas billi hai. Yeh lad jaaye mujhse. Teri billi alag hai bhai. Matlab connect hoti hai but woh connection jo dog peeche-peeche ghoom raha hai tumhare, woh billi nahi karegi na.
Billi ke peeche apan ghoomte hain. Lad mat yaar. Haan. So billiyan, so uske baad maine, maine yeh dekha. Ab calf, ab dekha aapne, aapne online dekha chhote-chhote calves gaay aane lag gayi hain. Chhote-chhote calf. Because companionship it's like from them.
Woh jo companionship dete hain na cattle aur ek dog woh doosre animals mein is tareeqe se nahi mil paati hai. Ab log apne ghar mein cattle toh rakh nahi sakte lekin unko companionship toh chahiye na. Bakri bhi companionship de sakti hai bahut zabardast cat.
Kyunki they look for a pack bakri, gaay, bhains they look for a pack aur woh bahut deeply connect hote hain. Mere ko pehle nahi pata tha. Yeh calf ke baad, iske baad samajh mein aaya mujhe ki woh bahut deeply connect hote hain. Like alag tareeqe se connect hote hain. Unka woh predator instinct nahi hoti.
Jab hum dog ke saath mein connect hota hoon na toh mujhe wahan par shaitan bhi dikhta hai.
Shaitan matlab it's like there is some this thing, kind of thing. There is some violent kind of thing unke andar. Har ek dog ke andar bhale hi chhota ho, kaisa ho. Lekin woh cattle ke andar nahi dikha. Woh toh maasoomiyat ki woh hai yaar. Matlab alag hi, alag hi woh hai.
So unke saath alag connection hota hai cattle ke saath, calf ke saath. Woh mera alag connection hua. So iske baare mein aur bataunga cattle ke baare mein like kaise, kya-kya cheezein hui. But yeah, so lekin log nahi rakh sakte. Toh people new generation are adopting, buying, keeping dogs in their family with them.
So ab is, is trend ko dekho. Main aise emotional perspective and business perspective se baat kar raha hoon tum logon se. Is trend ko dekho. Yeh trend rukega nahi. Yeh trend increase hoga and with, with that jo nayi generation aa rahi hai they are asking for good service.
They are not, woh settle nahi ho rahe. They are, woh apna trip band kar denge lekin agar unko theek se boarding nahi mile they will not do it.
Matlab ek different type of aa rahi hai jo hum, hamare andar awareness aayi thi ki yaar hum accha karenge toh hi acchi jagah rakhenge toh hi hum jayenge warna toh hamara, hum possible, possible nahi. Lekin sab aise nahi the. Lekin nayi generation is like most people are like that only.
So unko acchi services chahiye hongi. Unko accha support chahiye hoga and they will be ready to like opt for any kind of like servi-amount and kind of. Woh unke liye consideration nahi reh jayega. So this market is changing and changing rapidly. So from business perspective there is a huge scope. There is a huge scope.
Toh ab jo physical cheezein hoti hain woh kaafi field work hai.
Main aap sab logon ko business ka ground bata raha hoon yahan par kya hai. Agar behaviourist kya-kya kar sakta hai jinko dog ke baare mein knowledge hai ya dog ke saath work karna chahte hain. Aap boarding centers bhi khol sakte ho. Aap grooming centers bhi khol sakte ho.
But the ground work, main yeh nahi bol raha nahi kholna chahiye but the ground work is a lot for three to four years shuruat ka. Matlab woh complete field work hai. Subah se lekar shaam tak ka work hai aur raat ko aap complete thak ke ekdum khatam. Matlab teen-chaar saal tak toh bhool jao kuch bhi sochna. Hai na?
Boarding center ka agar aap wellbeing ke hisaab se soch rahe ho. Bahut saare boardings, boarding center aise bhi hai jo indust-industrialized hai. Usmein chhote-chhote caps-capsules bane hue hain dogs, dogs ke liye. Usmein dog jaata hai ek saamaan ki tarah, kuch din rehta hai aur baahar aata hai.
Aisa aise bhi boarding centers hai. Wahan aapka field work nahi lagega. Wahan aapke resources lagega. But agar aapko wellbeing ke baare mein sochna hai toh aapka field work lagega wahan par. Haan. Okay, so this is, but online market is pretty like less ismein field work lagta hai.
Usmein online field work lagta hai aapka lekin is-is-isse kam hai. Isse kam mehnat hai. Boarding and all that cheezon se kam mehnat, usmein bahut mehnat hai teen se chaar saal tak. Lekin teen se chaar saal ke baad woh aapka ek constant income deta hai. Sab kuch settle ho jaata hai. Ek constant income deta hai.
So agar aap badhaate jaoge toh aap yeh tay karke rakh sakte ho ki aapko everyday 10 se 15 dogs hamesha honge on an average. Ten to fifteen dogs. After three to four year, ten to fifteen se twenty dogs aapke daily rahenge.
Per dogs aap thousand charge kar sakte ho. Fifteen hundred charge, charge kar sakte ho uske hisaab se. Toh kul milaakar it's like aapka lakh like it's, it's a huge thing. Hai na? Woh ek consistent aapko baith, baith jayega.
Par like daily basis pe aapko ek, ek income start ho jaati hai aur wahan par aap apne log rakh sakte ho. Unko train kar sakte ho. Teen se chaar saal ke baad phir aapko itna dhyaan dene ki zaroorat nahi hai uske upar. So woh ek tareeqe se aapka ek passive income ho jaata hai.
Lekin shuruat ke teen-chaar saal bahut zyada woh hai uske upar work hai. So woh ek us tarah bhi-- grooming mein kam hai. Jitna boarding mein lagta hai usse kam grooming mein aapko lagta hai. Like grooming mein 100% aapke efforts soch lo toh grooming mein aap 25% soch sakte ho ki utna efforts lagega.
Haan, lekin aapko apni ek jagah leni hoti hai us cheez ki jaise boarding ke center ke andar hai. Ek aisi jagah leni hoti hai jahan par reach karna easy hai.
Agar bahut hi door jagah li aapne jaise boarding mein door le sakte ho lekin grooming mein aap door nahi le sakte. It should be like in a busy like apartment aur in sab jagahon par wahan par hona chahiye and then lekin wahan par trained staff hona chahiye. A-aap bhi trained hone chahiye.
So grooming is like completely mere toh out of idea. Boarding center ke andar hi grooming hona chahiye. Kind of thing ki dog wahin par hi groom hoke aaye, wahin par hi rahe kuch time, kuch time ke liye.
But this is the overall field dog ka physical product and then this field waale products jo boarding centers ho sakte hain, training centers ho sakte hain and then digital products. Most profitable from my perspective are digital products. Okay?
That you have to set it one time and then you have to just work on marketing kind of thing.
Then aap, aap ek baar usko set kar dete ho uske baad sirf aapko marketing pe work karna hota hai and that becomes like aap jitne efforts boarding mein doge, jitne efforts grooming mein doge, jitne efforts itne doge, utna agar aap apni branding mein de rahe ho then you can sell all these products.
Agar aap apni branding mein de rahe ho. Branding ka matlab hai you should have your own channel, your own this thing Instagram ka page where you are publishing authentic this thing shuruat mein. Authentic like videos bhej rahe ho daily basis pe ya do din mein ya teen din mein, chaar din mein.
But khud ki brand hona is the most matlab top priority. Toh uske baad phir aap products kuch bhi sell kar sakte ho. A-aap is pe bhi dekho. Ye bhi aapka work hai. Saal bhar ke liye aapko chhah mahine ke liye lagataar aapko consistent hoke online work karna padega.
But still I think, I believe and I like mere perspective se field mein utarne ka ye kaam mujhe kaafi like it's like more effective laga mere liye, mere work ke liye, meri lifestyle ke liye.
Sabki lifestyle alag, alag ho sakti hai but for my lifestyle ek boarding kholna, ek grooming center kholna ya phir board and train start karna all options are there for me. You getting my point now?
These all are options are there for, there for, there for, there for me but wo meri lifestyle ke liye jis life, jis tareeke ki lifestyle main chahta hoon us tareeke ke liye wo nahi hai. Hai na? Us-uske liye suitable nahi hota. Ho sakta hai wo aapke liye suitable ho lekin wo mere liye suitable nahi hota.
Mere liye suitable hota hai these products, digital products ya phir online kuch tareeke ke pro-products aur wahi main aap logon ke saamne lekar aa sakta hoon ki these products we are, we, we can launch aur wahi feedback aap bhi de sakte ho ki yaar Sunny apan ye product launch kar sakte hain kya?
Apan aisa kuch course launch kar sakte hain kya? Ya aise kuch audio products launch kar sakte hain kya jo har mahine kuch audios bheje? Ya phir kuch hum gift hampers launch kar sakte hain kya? Har hafte wo is tareeke ki treats bheje ya har hafte is tareeke ka kuch wo, wo, wo bheje.
So that we can plan on, on that, that kind of thing. But mera poora focus online rehta hai ki we should do business online and wahan se hum scale kar sakein, maximum logon tak pahunch sakein through online courses, eBooks aur products like Probelly aur Dog Joint Guard.
So that is like my thing jo tumhaare saath mein mujhe present karna tha aaj ke call mein. Yeah, yes Perish. Your questions? Any question guys?
Speaker 4
Sunny, in line with what Kashish Bhatia only mentioned ki jaise hum sirf agar eBook ke liye plan kar rahe hain toh we can pack this up with one of the mentor also ki hum ek aise option bhi de sakte hain ki sirf e-eBook hi nahi aapko ek mentor bhi milega who will explain you all these things.
Aap go through karo jahan pe bhi aapko a-aur zyada information chahiye wahan pe- Perfect. ...hum mein se koi jaise usko sell kar raha hai toh wo explain karega. Just a random thought abhi.
Sunny
No, that, that can be and this for example isko marketing bhasha mein, business bhasha mein isko upsell bolte hain. Okay? For example humne ek product launch kiya jo eBook hai. Hai na? Tum ladder-- jis, jis product bechna hota hai na toh uska ek ladder hota hai. For example first ladder is, is a lead magnet.
Lead magnet ka matlab kya hota hai? Hum attract karte hain. Ab main attract kaise karunga? A lo main bolunga free webinar hai. Mera free get ke upar hai ya phir ye free guide hai. Isko le lo paanch page ki, do page ki free guide pe. Us guide, wo lead magnet hogi. Log aayenge free mein. Suppose kar lo 100 people aaye.
Hai na? 100 people ne download kari.
Usmein se 10%, 10, 20% logon ne wahan par humne mention kiya hua tha ki bhai ye book hai jo ₹499 ki tum isko dekh sakte ho. Shuruat ke teen chapters free hain. Usmein se unhone click kiya aur 20 log convert ho gaye.
Un 20 logon mein jab unhone wo book liya, hum wahan par dikha sakte hain ki agar aapko ek mentor chahiye kya jo aapko WhatsApp ke through support karega 30 days ke liye ya phir 60 days ke liye ya phir month ke liye. Wo us like chhah mahine ke liye. Uska price ho sakta hai. Hai na? Ki is price mein usko add, add kar do.
Toh this, this way we can... aur isse kya hoga? Wo cart ki value increase hoti jaayegi. Jo cart ki value 500, 500 thi, aapne apna add kiya ₹2,500 ka, ₹3,000 ka, ₹4,000 ka, pa-- jo bhi, jo bhi apan, apan sochenge.
Hai na? So ₹500 se wo ₹5,000 ho gayi us cart ki value. Toh jo tumhe aur wo support bhi tumko hi dena hai. Matlab this, this agar tum hi wo, wo cheez ho. Toh wo jo poori ki poori money thi, wo toh platform ki fees cut hone ke baad wo tumhari and then uske baad. So that will be a great deal for you guys as well.
So wo hum upsell laga sakte hain. Toh main platform create kar sakta hoon aisa. Ki humne apni ebook launch kari. Wo unhone ebook khareedi. then personal support ke liye we can experiment with this thing ki Paresh ka naam hai wahan par Reena ji ka naam hai.
Jo bhi agree hoga is cheez ke liye aur us par apni price likhi hogi. Wo book kar sakte hain wahan se and then you can earn from-from that it's a good idea. So it's a good product. Kyunki logon ko wo toh chahiye na this thing ki personal attention toh chahiye unko.
you know lekin personal attention mein Sunny ka time nahi mil sakta. Kyunki Sunny in sab cheezon se thoda door. Wo like aap logon ko wo dena chahta hai ki you guys do all this, all this things hai na?
and then I can guide you all these things. okay? So that way we can do all this thing. Jo digital products mera matlab.
Speaker 3
Customer care ki tarah ho jaata hai. Wo jaise customer care mein jaate hain na toh bechara bot bade confused ho jaata hai. Phir ultimately humare ko we need service ke liye logon se contact karna padta hai. Toh isliye jab tak bot help kar sakta hai toh good.
Nahi toh that's a good idea ki ek mentor ya kuch ho na personally jo us cheez ko samajh ke kar sake.
Sunny
But extra price par not, not us cheez mein ki hum free mein free mein karein. Toh hum isko ek product ki tarah hi launch karenge is cheez ko ki yeh mentors hain. Jaise aap logon ka pro ka add ho gaya iske andar ki ye log mentors hain. Aap directly inko book kar sakte ho. So that way that can we can do.
I can build that platform kind of thing. Aur main shuruat se soch bhi raha tha. Kisi ne Astro Talk dekha hai Astro Talk?
Kashish
Maine basically maine recently ek webinar free webinar attend kiya tha. Wahan par maine dekha logon ko basic potty training, susu training ka bhi idea nahi hai. They don't even know how to basically bring a dog. Matlab kaise karna hai? Le aate hain. Itne maine weird questions dekhe the.
Maine bola they don't deserve to have dogs. Ki unko pata hi nahi hai bada kaise karna hai.
Sunny
Nahi, nahi aisa nahi hai. Toh ab log. Haan, wo.
Kashish
Main, main khud ek example hoon iska Kashish. Main toh ek ledger banaya tha maine Pari kitni baar susu jaati hai. next day utni hi baar likhta tha. Toh mujhe bhi nahi pata.
Sunny
Mere time.
Speaker 3
Mujhe bhi nahi pata tha.
Kashish
Main dog laane se pehle maine do mahina poora research kiya tha ki am I even fit to bring a dog or not? Toh maine sab padha research kiya do mahina when I felt ki bhai main ready hoon.
then I brought a dog home. so mere ko aisa vahan par bahut basic cheez hai yaar. matlab potty training vala toh maine bahut vo bata diya. usse bhi neeche ke savaal. matlab bahut basics.
Sunny
mere ko bhi nahi pata tha. main jab dog, Kashish tu baat karega mujhe bhi nahi pata tha. matlab main shuruaat se dogs ke saath jo raha hoon na main open field mein raha hoon. toh ghar ke andar main Pune mein lekar aaya tha. par mujhe nahi pata tha ki isko kaise karana hai. kyunki main toh open field mein raha tha.
vahan thodi sikhana hota hai. So it's a common thing bro. matlab it's like vo tune padhai kar li it's a good thing from you. but as a on an average perspective hum ye soch ke chalenge ki logon ko nahi pata. hai na?
toh agar hum ye soch ke chalenge na ki logon ko nahi pata aur hum unko apne scale se vo nahi karenge ki bhai tumhe pata ho kyunki mujhe pata hai toh tumhe pata hona chahiye tha kind of thing.
so hum usse nahi karenge. logon ko nahi pata hota yaar. mujhe bhi nahi pata tha. aur yahan par bahut saare log hain jinko nahi pata tha. hum dog se pyaar karte the aur dog ke saath connection banana chahte the. hamare liye yahi enough tha ki hum toh kood jaate hain. uske baad hum dekhenge kya karne ka hai.
nahi toh hum ye sab padh lete toh ho sakta hai hum mein se koi laata bhi nahi. ki hum toh pehle koode. uske baad humne apna saamaan sameta. toh tujhe kya lagta hai?
mere ko pata hota shuruaat mein jis samay ka main aadmi hoon, mujhe pata hota ki main ek time par main ghar baar chhod ke main aise baithunga aur aise main padhai karunga. us samay toh main responsibility se bahut darta tha bhai. matlab ek puppy ko ghar mein laane ke liye pata hai main mana kyun kar raha tha?
kyunki vo responsibility thi. main mana kar gaya tha. main lad gaya tha. main nahi laana puppy. are toh kisi tarah, kisi tareeqe se le.
ab dekho, ab main kehta hoon bachche kab honge? abe kitten hai kitten ke bachche nahi karane. vala bachchi hai. vo cat hai. uske bachche nahi karane. kittens nahi dekhenge apan. toh main change ho gaya. us, us, us samay mein kaafi. main toh poora badal, poora badal gaya.
lekin agar tu mujhe us time batata ki ye sab hoga. main toh tere munh par nat jaata ki nahi, nahi bhai mere ko nahi chahiye kutte. aisi zindagi kaun? lekin aaj ke time par are nahi, nahi achha hua. apan ne decision liya. so that's vo kisi ko nahi pata yaar. bahut se logon ko nahi pata aur ye opportunity hai apne liye.
matlab apna kaam hi apan, apan jeevan mein isiliye hain kyunki logon ko nahi pata.
Kashish
nahi bhai aise toh kisi ko kuch nahi pata hai boss. vo content karte hain na toh aisa lagta hai ki main toh bhagwaan hoon yahan pe ki mujhe sab maaloom hai. inko kuch nahi pata. matlab itna basic.
Sunny
kisi ko, kisi ko kuch nahi pata aur ye hamara kaam hai unko batana.
hai na? aur hamara kaam hai aise products banana, aise valuable products banana ki unko in sab cheezon ke baare mein pata ho. tumhe pata hai it's not ki tumhe ek cheez batata hoon. jaise product banane ka matlab ye nahi hota ki tum koi nayi cheez create kar rahe ho.
jo internet par information available hai, tum usko chhaant ke organize karke agar ek jagah bhi laga doge na that creates convenience. aur vo convenience is equal to value. you can charge for it ethically. so that is beauty ki log, log convenience ki taraf sabse zyaada jaate hain.
so agar hamara khud ka content bhi nahi aur hum unko convenience create kar rahe hain na ki ye, ye, ye, ye, ye, ye, ye padhai karo. so that is a value. so aur vo ek hamare paas opportunity hai as a from a business perspective.
are mat kar yaar. puppies ja rahe hain iske paas. bade dog ke paas chhote puppies. vo ghoom rahe hain baahar aaj. toh vo bhaunk raha hai. so that's ab dekho mere ko kitne achhe lagne lag gaye puppies. ab toh main, main soch hi nahi sakta dog ke bina, puppies ke bina kittens. mere ko toh chahiye complete calves chahiye.
ye dekho dekha ki haan, mere ko calves chahiye. duniya bhar ke bachche chahiye. lekin ye pehle main 2015 mein thodi soch sakta tha yaar. jab main is, is, is journey par ja raha tha. us samay toh main bilkul anjaan tha. mere ko pata hi nahi tha dog ko susu potty kaise karani hai.
main instinctively animal ko samajhta tha because main bachpan se animals ko dekhta aaya. Discovery and Animal Planet and mere aaspaas ke jitne bhi gilahriyan, soo-suar, choohe, billi toh matlab mere, lekin mujhe pata nahi tha ki unke saath is tareeqe se life ho jaati hai aur is tareeqe se tumhe kaam karna padta hai.
lekin abhi kaam bhi karte hain aur itne saare jaanwaron ka dhyaan bhi rakhte hain. lekin bilkul zero regret hoti hai ki aur ye, ye lagta hai ki achha hua bhai jo, jo direction apan ko mili. jitna apan ko kaam karne ka mila taaki apan aaj isi jagah par pahunch sakein ki apna mindset aisa hai.
jismein apan shaanti se reh sakte hain peace se. toh vo pehle nahi thi. na pehle responsibility thi na pehle shaanti thi. toh abhi, abhi ye sab log hai na responsibility feel hoti lekin shaanti zaroor feel hoti hai. toh that aur ye sab log ko isliye na andar apan ko vo karne ka nahi aata.
kya bolte hain usko judge ki logon ko ye nahi pata logon ko ki apan ko apan peeche dekhenge toh apan ko bhi nahi pata tha. apan ko bhi kuch nahi pata, apan ko bhi kuch nahi pata tha.
Speaker 5
are nahi, judge matlab apne paas bahut bada opportunity hai. yoon matlab unko- are judge toh itna main judge toh itna mushkil se use karta hoon na ki like kuch naya term banana padega.
Sunny
lekin hum kar vahi rahe hote hain lekin humein word pasand nahi hota hai. toh that's main bahut mushkil se use karta hoon. ye-ye main isko kharaab nahi samajhta bhai. main isko kharaab nahi samajhta.
lekin hum jo scale le rahe hote hain na main us par analyze karne ke liye bolta hoon ki yaar ek time par humko bhi nahi pata tha. tumne research kari, ye kari tumhe kisi tareeqe se gyaan aa gaya ki dog ko ke laane se pehle apan ko research karni chahiye aur tumne research vo apan ne research kar li.
vo maine bhi nahi kari, na Yashika ne kari, na Paresh ne kari, na Reena ji ne kari. toh that's aur humein pata bhi nahi tha ki research karni chahiye us samay par. toh but yeah yeh hamara kaam hai ki hum logon ko batayein is cheez ke baare mein ki research karni chahiye. Reena ji ka toh video hi vahi hai.
maine presentation ka jo page unhone bola ki hum gaadi ke liye itna research karte hain aur hum dog ke liye research nahi karte. vo sahi baat hai aur yahi hume, ye kya hai? yeh awareness create karta hai.
ye logon ke dimaag mein batti chaalu karta hai. are haan yaar, isliye toh un logon ne yaar vo webinar join kiya Kashish. kyunki unke dimaag mein tha ki yaar kuch toh humein padhna chahiye aise karke. toh yeh awareness hum create karenge. logon ko nahi pata. ye awareness hum create karenge aur yahi products hai.
hum kis tareeqe awareness agar hum gut ki awareness create karna chahte hain toh ye kya hai? yeh product hai. vo product cost ka bhi ho sakta hai. vo product free-free ka bhi ho sakta hai. agar hum Oh My Dog Parenting Model ke baare mein awareness phailaana chahte hain toh vo bhi ek product hai.
hum usko kaise de sakte hain? hum usko ebook se de sakte hain. hum usko audio se de sakte hain. hum usko video se de sakte hain. hum usko personal call se de sakte hain. hum usko workshop se de sakte hain. hands-on experience se de sakte hain. hum unko one-on-one karke de sakte hain. These all are delivery mechanism.
What we are choosing one mechanism ebook, one mechanism audio course, one mechanism direct WhatsApp ki chat.
This is one yeh all different aur jaise-jaise mechanism change hota hai pricing change hoti hai. Okay, pricing depend kis par karti hai? mechanism ke upar. Toh aap same cheez ko alag-alag bundle karke de sakte ho. Yeh ek audio Oh My Dog Parenting Model yeh ek audio ki tarah hai.
different price, 1400 price, 1400 price, 1500 price. Yeh mod yahi same model video course mein 8000 price, 7000 price, 10,000 price. It depends on apne upar hai ki apan usko kaise bechna hai. 10,000 price rakhi then koi Diwali aayi 25% off, 50% off. It's digital product hai yaar. We can give 50% off.
Humara usmein kya, kya ja raha hai? Sab kuch woh dekhne wala hai. digital yeh fayda hota hai digital product ka. We can give 99% discount, isn't it? Aur humara kuch nahi jaayega.
99% discount de sakte hain. So margin is huge in that. That's why main digital product ke upar work kar raha hoon and because of our calls we can generate a lot of digital products.
Speaker 5
Sunny just one suggestion ki yeh jo aap agar aap yeh ebooks banane ki baat kar rahe hain, ise do-teen languages mein karenge toh it will be all the more helpful.
Sunny
Yes, yes.
Speaker 5
It is very important.
Sunny
Yes, toh hum language ke upar bhi soch rahe the ki kis language aur main soch raha tha hum kya India regional par language par jaayein ya phir hum international ke us par jaayein.
Speaker 5
Nahi aapko Indian kyunki m-matlab main, main marketing se aati hoon. Matlab main advertising fraternity mein hoon toh humare liye bahut important hota hai.
Jaise WhatsApp hai toh WhatsApp ka India mein English ke baad Hindi aur baaki language mein aane ka reason hi yahi tha kyunki aap apne vernacular audience ko target kar sako.
Toh at least aapka South specifically aapki teen language toh honi chahiye apart from Hindi and English.
Sunny
Which language? Hindi, English and one more?
Speaker 5
Hindi, English and South mein aapka AP matlab Telugu and Kannada and Malayalam.
Sunny
Okay, okay.
Speaker 5
And we can also see ki aapka jab aap like aapka agar group bana hua hai from which geographies aapke zyaada questions aate hain.
Toh for the time being aap English, Hindi ke alawa jaise maan lo aapko Bangalore ya Karnataka se queries zyaada aati hai toh for the time being aap English, Hindi aur Kannada kar sakte ho and then later on you can translate it to Malayalam and your- toh mere paas par dekho maine abhi apna yeh abhi toh dekho hum Instagram par itne activated active-active nahi hai, hai na?
Haan.
Sunny
So Instagram par toh main active ho raha hoon waapas se. So maine abhi just apna insights nikala Instagram ka website ka nahi nikala.
Speaker 5
Haan.
Sunny
Toh English toh 54% woh toh hum assume kar hi sakte hain ki this is like 29% is Hindi, 20-30-30% aur and then phir Marathi, then phir Gujarati and then Punjabi. So these are the top apna woh this thing. Kyunki mera Hindi mein content hota hai toh main kabhi South mein pahunch hi nahi paaya.
Speaker 5
Haan.
Sunny
Instagram par. Hai na? Kyunki woh like aur sab ne-jagah Hindi ko samajh sakte hain but South ka woh Hindi ko nahi.
Speaker 5
Nahi hoga.
Sunny
Toh main kabhi bhi South penetrate nahi kar paaya. South kabhi nahi ja paaya. Toh South ke it's like woh hum South ki koi language choose kar sakte hain. But I believe ki South ke mujhe thoda dekhna padega ki South mein dog ka geography kya hai?
Unke log kitne hain?
Speaker 5
Ab wahi aap apna website ka analytics dekho ek baar ki wahan kya hai and then see and even for that matter aap apna jo aapka public ke liye poll bana rakha hai aapka woh platform hai Oh My Dog.
Wahan par you can ask ki which poll aap daal do ki which language you prefer talking to ya and which is more comfortable for you. So wahan se bhi aapko ek idea lag jaayega.
Sunny
Yes, yes. So Gujarat ya Gujarati is like also- agar different language mein sab subtitles hi aate rahe.
Speaker 5
Woh jo neeche script hoti hai.
Sunny
So ebook toh, ebook toh like ebook eBook jaise English mein eBook ki baat ho rahi thi abhi. eBook jaise English mein hai toh woh, woh, woh, woh Hindi mein bhi convert ho sakti hai aur woh Gujarati mein bhi convert ho sakti hai.
That is pretty easy because of AI right now. You know lekin same with audio. Audio can also be converted but audio ko verify karne ke liye humein log chahiye, log chahenge. Kyunki text conversion is very high efficiency. Audio conversion in other language is not that high efficiency. Hai na?
Toh usmein pronunciation and woh sab cheezein ho sakti hai. So we will need uske liye. Lekin hum eBook kar sakte hain. So I think multiple language ka option hona chahiye humari website ke upar and then I will implement that thing aur Indian region ke liye Indian origin ke woh keh raha hoon. Oh yeah! Cool, good idea.
Good idea. Yes, Aashita aapka haath raise hai.
Aashita
Main yeh bol rahi thi ki matlab since we have so many things can we not have a Oh My Dog ka app, a paid app jismein all these things will be available like eBooks also can be purchased, courses can also be purchased, webinars can also be like free bhi ho sakte hain initially and then baad mein later on chargeable also and then consultations bhi sab cheez like on one platform which is a app which is a paid app like people can download and jaise bahut saare apps rehte hain jaise main PeakFinder bhi agar use karti hoon toh usmein mere ko ₹500 pay hi karna padta hai otherwise it's useless.
Toh people will download and pay a minimum of ₹500 for downloading the app. So that will also help a lot I think.
Sunny
Yeah, that, that toh us idea par basis par na last like last year humne ek separate experiment ke liye separate brand create kari thi Everything Doc.
Aashita
Okay.
Sunny
So Everything Doc ki woh aap logon ke saath share nahi kiya maine. Hai na? Everything Doc ki application hai. Woh paid application hai. But on that application we are planning to add all the-- woh paid application hai.
Like add all this, all these things uske andar jismein hum consultations bhi aur yeh sab cheezein bhi lekar aayein. But woh app ka idea from Everything Doc ki taraf se lekar ja rahe hain. Not from Oh My Dog Rocks ki taraf, taraf se. Oh My Dog Rocks toh yeah so that usmein main aapke saath share karoonga woh.
Toh usmein hum different different cheezein experiment kar rahe hain. For example abhi usmein maine AI vision ka feature lagaya tha jismein aap like kuch bhi labels ko diagnose kar sakte ho uske andar. Like label aapne upload kiya uske andar toh diagnose kar sakta hai us cheez ko ki kya hai iske andar.
Kuch skin ka issue aap uske andar diagnose kar sakte ho. Toh that woh kaafi, kaafi cheezein uske andar. Toh uske andar hum add kar rahe hain like short, short conte-content bhi add karenge. Jaise Instagram bahut zyaada like distracting ho jaata hai different people. Toh uske andar hum short content bhi add karenge.
But Everything Doc ka main aapke saath share karoonga. You go through that and uska feedback bhi share karna. So yeah app.
Aashita
Aur ismein ek aur cheez bhi thi mere ko ki matlab like if we have the app or something we can have some interactive game sort of things also ki agar yeh situation hai agar behavior topic le lo toh we can give options ki agar aap dog ko aise karoge toh dog kaisa behave karta hai.
Agar aisa karoge toh kaisa behave karega? Toh interactive rahega toh usse engagement bada rahega, banta rahega.
Sunny
Yeah, yeah, yeah I started working on that but, but mujhe way nahi mil pa raha tha ki kis direction mein jaaun. Maine do-teen games bhi try kare aur woh achhe nahi chal rahe the toh I will try again. But yeah game ke upar hum pehle bhi aaye the aur yeh bachhon ke liye bhi ho sakta hai. Kaafi interactive ho sakta hai.
Yeh free bhi ho sakta hai aur kaafi logon ko apni taraf attract kar sakta hai. So Oh My Dog Rocks par yeh rakhenge hum. Oh My Dog mostly free ki taraf rakhna chahta hoon. Mostly hum free mein logon ko dein aur kaafi selected cheezein hum jaise for example abhi yeh book hai.
Iss book mein 24 chapters hai aur 24 chapters ka around 300 images hai. Toh yeh ek premium quality mein jaati hai. Like 300 images is like they are like 300 images hai lekin for that I generated around 600 to 800 images.
Usmein se final hoke 300 images, images gayi hai. Toh ismein kaafi time aur kaafi woh gaya. Toh I will treat this as a, as a thoda premium product. Toh aise product ko jo, jisko, jisko hum unko hum sell kar sakte hain.
Toh maine kaha jo product market mein available hai paid hamare free product unse better hone chahiye. Toh that's tab jaake hum apne paid product ki quality iss tareeke se rakh payenge ki hamein sell karne mein proud ho usko. Ki it's not ki humne kya bech rahe hain aur kya logon ko aa raha hai.
Toh uske andar itni cheezein matlab itna help hona chahiye. So we will do that.
Aashita
And also one more thing ki jaise ek book ki jagah if we have like splitted into four parts so it will be like more like initial stage mein jaise puppy stage hai toh puppy stage mein kya karna chahiye logon ko?
Phir thoda sa beech wala age hai toh usmein kya karna chahiye? So like kyunki bahut saare log like ki itni badi book ka hum kya karenge? Like to the point abhi kya chahiye humko toh abhi yeh cheez ke liye hum yeh book ko refer kar sakte hain. Waisa bhi kuch.
Sunny
Yeah great, great. So I think that yeh ek mujhe dimaag mein ek roadmap banana padega logon ke liye ki like main kis tareeke se unko aage lead karna chahta hoon ki shuruat mein woh kya padhein chhote se chhote usmein. Toh chhote se chhote mein puppy ke baare mein padhein toh woh ek hamari ek chhoti book ho sakti hai.
Uske baad ek badi book ho sakti hai. Then uske baad phir Oh My Dog Parenting Model aa sakta hai maybe third book, fourth, fourth book. Toh uss hisaab se main inki price bhi rakhni padegi. Oh My Dog Parenting Model ki price hum badha sakte hain phir.
Kyunki shuruat mein chhoti-chhoti hum books lekar aa sakte hain aur woh 500-500 rupaye mein ya phir 250-250 rupaye mein jo Indian market ko pasand hai iss tareeke se khareedna.
Yeah, Paresh.
Speaker 4
Jisne puppy ke liye liya usko adolescent ka do chapter free de do taaki woh kahin jaa na paaye.
Sunny
Haan, woh I think, I think usmein hum email ki sequence bana sakte hain. Like email unke paas pahunch jaaye ki aap next book hai uss par aap itna percentage off le sakte ho. Again digital product hai apna na yeh. So we can unko waapas hum lekar aa sakte hain kind of thing.
So this way we can get people and we can increase our revenue and then we can use that thing to grow more. So sab log, sab, sab log earn kar sakte hain in sab cheezon se.
So ideas dena, feedback dena, in products ko try karna aur critical rehna like iss cheez ke upar ki kya sahi hai, kya galat hai aur kis direction mein jaana chahiye. Not for example ki maine kuch bol diya toh it's like ki wahi ussi direction mein.
Waise main discuss karta hoon. Kayi baar aisa lagega mera discussion ki main kuch woh bata raha hoon ki main karne wala hoon. So communication ki problem aisa thodi hai ki main perfect hoon. Hai na. Toh kabhi nahi toh main discuss karta hoon kayi baar.
Aur logon ko ho sakta hai lag jaaye ki main bata raha hoon ki main yeh kar raha hoon toh aisa kuch bhi nahi hai. Toh meri har ek cheez mera poora mind open hai. You can suggest anything. Agar woh sense main bhi discuss hi karoonga aur agar sense make karega toh mujhe koi matlab nahi hota.
Woh idea kidhar se bhi aaye, logon ki taraf se aaye, kahin par bhi aaye mujhe unka koi matlab nahi hota ki sahi galat. Mere ko just direction apan ko sahi jagah ho kahin se bhi aaye. Yeh direction sahi lag rahi hai kya humko? Yeh dog ke well-being ke liye hai kya? Ismein kitne apan ko resources dene padenge?
Kitna efficient hoga aur yahan par time dena sahi hai kya? So what will be the return of our all this thing?
Kya-kya cheez hai? Yeh safety matter karta hai ki nahi karta? Then based on that we can do. Kyunki kayi baar mere ko toh impulse aata hai kisi cheez karne ka. I do that but that toh woh mere impulse ke liye hota hai. Kuch matter karta nahi hai.
So it's toh we will ask questions and jab bhi main kuch cheez bolun I will-I am open to your-you all of your suggestions. Toh iss tareeke se hum aage iss community ko lead kar sakte hain. Matlab in Oh My Dog mein aur integrate kar sakte hain. Okay.
Aashita
Ek aur cheez thi ki mujhe matlab hum sirf dogs ke upar focus karte hain. Lekin jaise abhi maine kyunki meri dimaag mein yeh isliye aaya kyunki abhi ek pregnant cat hamare ghar mein aana start kari hai. Abhi uski babies bhi hue hain. Just Diwali ke din hi uski babies hue hain.
But I don't know where she is put the babies. But abhi obviously like four-eight weeks tak woh hidden hi rakhegi.
Toh jaise Gabbar, Simba, Jackie in logon ka cat ke saath mein kaisa interaction hona chahiye? Like if I want to take care of the cats also and the dogs also toh what should I do to take care of the cat also and dogs also and taaki dono jhagde bhi nahi. Uske liye kya kar sakte hain?
Toh what I started doing is ki main agar cat ko chhoo ke aati hoon toh I don't wash my hands and then meet the dogs. I let them smell basically. Haan and inke paas se bhi jaati hoon toh I don't wash and my hands and go and meet her. Toh usko bhi main soonghne deti hoon mera haath.
Toh so smell se woh thoda-bahut interact karna start. Matlab aisi chhoti-chhoti cheezein like I just know this basic thing ki haan agar unki dosti karni hai toh inko aisa karne do.
And maine inka window ke udhar hi matlab cat ki window matlab mere room ki window ke udhar cat ka khaana rakha hai toh yeh teeno wahan par jaakar usko dekhte rehte hain. Ek-do baar un logon ne window ke through hi fight karne ki koshish kari.
But then at least they are looking at each other. Woh bhi khaana khaati hai toh woh dekhte rehti hai ki yeh log aaye ki nahi aaye, yeh log aaye ki nahi aaye. Aur yeh bhi woh khaane ke udhar dekhte rehte hain. Toh matlab like chhoti-chhoti cheezein like how to not just take care of dogs but dogs with other animals also.
Uska bhi ek topic ke book- yeh ek topic ho sakta hai complete-completely aur yeh kaafi jaise abhi yahan par bhi cat aayi.
Sunny
Hai na, Trupti cat lekar aayi aur woh cat bahut darti hai aur jaise hi woh darti hai toh doosre dog usko aur darayenge uski tarah. Free roaming dogs apne-apne yahan toh. Hai na, darti hai yaani ki prey. Hai na, unke dimaag mein toh aisa chalta hai.
Toh ismein concept aata hai jo aap practice kar rahe ho na familiarity ka. Aap yeh kar rahe ho dono ki taraf familiar kar rahe ho uski smell ko phir uski sight ko. Aur yahan par bhi humne aise hi kiya.
Pehle yahan par iss andar jahan par main abhi baithe hue hain office mein baithe hue hain toh yahan par sirf Billo rehti thi.
Doosre dogs nahi aate the. Dheere-dheere karke doosre dogs aane lage. Doosre dogs ke saath woh ghul-milne, lekin woh obviously usko hamesha ek kamre mein rakhte the aur wahan se woh familiar-familiarity chaalu hui. Step by step humein familiar karna hota hai. Kaise bhi kar sakte ho.
Aap kaise kar rahe ho balcony ko band karke usko wahan rakhkar. Toh aap kya kar rahe ho ek familiarity. Dog ko unfamiliar cheezon se issue hota hai not from familiar cheezein. Toh hum dheere-dheere agar familiar toh yeh ek topic ho sakta hai achha. Achha topic. Dekhiye yeh bhi ek product hai.
Matlab kisi ko ghar par agar Ashita aapko online hi dikhega ki agar aapke ghar mein main bolunga ki agar aap ek ghar mein doosra jaanwar laana chahte ho, cat laana chahte ho aur seekhna chahte ho ki aur dogs ke saath usko kaise dhyaan rakhna taaki dog uske upar aap attack nahi karein toh meri yeh ebook hai jisko aap le sakte ho.
Kind of thing you will be interested in that.
Haan so that is yeh saari ki saari jo points hai na jo Ashita lekar aayi, yeh sabse best aap lekar aa sakte ho. Kyunki meri duniya alag hai. Matlab jis tareeqe se main rehta hoon woh general public se bahut alag hai.
Toh mere situations bhi alag hai, mere issues bhi alag hai aur meri har cheez hi matlab different hogi na. Life hi different-different hai. Main open rehta hoon free roaming dog ke saath and abhi dogs baahar hai. I don't know kidhar hai lekin baahar baithe hue hain. So that's woh-woh it's kaafi alag hai.
Toh meri dikkatein alag hai. Meri dikkat hai, meri dikkatein alag hain ki dog ko kaise rokna hai ki saanp aa jaaye toh usko kuch na karein. Meri dikkat hai ki bhai woh dragon aa gaya beech raaste mein toh ab usko rokna. Ab yeh main bolun ki bhai dragon aa jaaye toh kaise karna hai humko? Free roam.
But that is woh common nahi hai na. Woh common nahi hai na. Woh common saari cheezein jaise Ashita lekar aayi ki aise woh yahan par bhi dikkat aayi matlab rakhne ke liye.
Lekin mujhe yeh nahi pata tha ki this is can be a good topic to talk about. So that can be you guys jo aap yeh sab feedback lekar aa sakte ho ki main iske upar product bana sakte hain aur yeh hum sell kar sakte hain aur website mein yeh improve kar sakte hain. That I can do.
Aashita
Ek aur cheez squirrels ka bhi maine ghar bana rakha hai. Wahan par khaana-waana rakha hua hai. Toh squirrels aati hai, khaati hai, jaati hai. Toh yeh log itni keenly observe karte hain like bhai window ke udhar se dekhte rehte hain. Lekin obviously jaise human bhi baahar jaate hain toh woh squirrels bhaag jaati hai.
Lekin woh itne curious rehte hain ki yeh kahan se aa rahi hai, kidhar ja rahi hai, kya khaa rahi hai. Woh dekhne ke liye itna zyada uske paas mein jaate rehte hain. Lekin obviously maine usko bahut ooncha rakha hai taaki yeh log access nahi kar paaye usko kood ke bhi.
But it is a lot of fun to like see all these things happening. Like billi bhi hai and abhi yeh squirrels toh aate-jaate rehte hain.
Toh it is so good to see all of them.
Sunny
Yeah kho jaate hain woh toh apan yeh sab cheezein dekhte hue ki kya kaise chal raha hai. Matlab main bhi yahan par kho jaata hoon dekhte hue puppies dekh rahe hain chidiya ke tarah toh dekh hi ja rahe hain, dekh hi ja rahe hain. Tu kaun hai?
Tu They are, they are like, they are like this kya kya dekhe ja rahe hain usko. Toh bahut interesting rehta hai yeh sab cheezein. But yeah guys this is everything which I was thinking about ki kaise hum ek community ki tarah aage ek saath grow ho sakte hain.
Aur main kaafi time se iske baare mein soch raha tha lekin mujhe dimaag mein aa nahi raha tha ki kaise apan kar sakte hain is cheez ke upar divide kar sakte hain percentage ko and all this all these cheezon ko.
Phir Paresh ne bhi ek baar bola is cheez ke upar ki saath mein kaam kar sakte hain kya poori team ka and then all cheez ne present bhi kara kaise hum kar sakte hain ki ek hi platform par sab kuch handle ho.
Sunny sab kuch handle kare branding se lekar and all cheezein website se lekar implementation se lekar and then all you guys can handle other things.
Ki kaise kya product banana hai, kaise usko hum sell kar sakte hain. Kaise main help kar sakta hoon Instagram par kaise aage badhna hai, kaise content banana hai, kaise apni authority create karni hai. So that I can help but is tareeqe se hum saath mein grow ho sakte hain.
So think about it and kuch feedback aata hai aapka, kuch dimaag mein khyaal aate hain isko lekar toh please share kijiyega. Lekin I think aaj ke liye itna hi. That's it aaj QnA nahi ho paaya because time ho gaya. Mera ek aur call hai thodi der ke baad so QnA nahi hoga possible. Okay?
Lekin kuch bhi sawaal hai please community mein pooch lijiyega. Main more and more active ho raha hoon. Okay? Coding kam kar raha hoon. Lekin all right guys that's it itna hi.
Speaker 3
Sunny woh PDF bhejiyega please.
Sunny
Kaun sa PDF?
Speaker 3
Yeh Reena ji aur Paresh ka jo aapne banaya na- Yes. Padhne mein easy rahega phir feedback ke liye.
Sunny
Abhi bhej de, abhi bhej raha hoon, abhi bhej deta hoon.
Speaker 3
Very nice.
Aashita
Mera toh maine nahi dekha tha. Abhi- Maine- Paresh ko banaya hua tha na jo maine dekha tha Telegram se.
Sunny
Okay. Main PDF bhej raha hoon toh PDF se aapko zyada samajh mein aayega aur aaj shaam tak I hope so main isko aapko ek baar final woh dikhaane ke baad upload kar doonga taaki aap online dekh sakoge. Okay? Abhi kisi ke saath share toh kar nahi rahe hain but hum online dekh sakenge. Okay?
And Reena ji ka main PDF share kar deta hoon. Just in process hai and that's it guys aaj ke liye itna hi. Okay?
Speaker 4
Sunny is session ke baad lag raha hai ki Diwali abhi khatam nahi hui hai, ab start hui hai.
Aashita
Diwali ka kuch it's been so bad, pataakhe toh khatam hi nahi ho rahe.
Sunny
Yahan, yahan toh bilkul kuch bhi nahi hai pataakhe zero hai.
Main toh kaafi like main bhi soch raha tha yaar like city mein kaafi ab toh aur zyada mushkil ho gaya hoga rehna. Jis tareeqe se log, log pataakhe- Aaj main four o'clock lekar gaye the hum Chai ko walk ke liye and four o'clock abhi woh lane mein kahan hamare saamne waale labor ke bachhon ne hi bomb chhod diya.
Speaker 3
Four o'clock- Chaar baje?
Sunny
Chaar baje?
Speaker 3
I can't tell you I scolded them and Chai panicked aur matlab mere toh saara duniya hi mujhe lagta hai I have started hating all the festivals. Matlab mere ko main lightein nahi lagwa paati. Mujhe pataakhon se lekar matlab mera toh poora duniya hil jaati hai. Thoda yeh festivals ke time par.
Aashita
Gabbar is so funny. Gabbar ko toh anaar dekh ke itna excitement hota hai. Woh pata nahi colors nikalte hain, woh nikalte toh bhaag-bhaag ke jaati hai udhar tak. Lekin hum log gate band karke rakhte hain.
Hum log utne zyada nahi phodte like phuljhadi wagairah hi phodte hain but woh ba-saamne waale toh bahut-bahut zyada phodte hain.
Toh she is so curious ki nahi mere ko baahar jaana hai, mere ko dekhna hai and woh colors walers dekh ke itni zyada khush hoti hai woh.
Speaker 3
Mere toh community dogs aur yeh saare hi bahut hi harassed hain, bahut hi zyada.
Sunny
Woh toh bhaag jaate hain, chhup jaate honge.
Speaker 3
Haan, woh jo oopar se aate hain sas-matlab sparkles ki tarah girte hain aur woh karte hain na. Woh toh ek one of the dogs toh jo alpha hai woh toh bilkul chauraahe par baith jaati hai. Usko lagta hai gharon ke aas-paas unsafe hai.
Woh chauraahe mein baithti hai beech mein aur mujhe lagta hai koi gaadi na uske oopar chali jaaye. Aas-paas bilkul jahan clear hoti hai na space she goes and sits there. Toh I can see from my terrace ki woh wahan kyun chali gayi hai.
Aur Chai ki mom bhi waise utni hi darpok hai toh woh toh gaadi ke andar se nikalti nahi. Khaana-waana kya kuch bhi. Woh tarpaulin dali hui thi gaadi ke andar. Hum usko utha-utha ke dekh rahe the ki kahan chali gayi hai. So I am very scared ki kahin bhaag na jaaye kisi aur territory mein darr ke maare.
Sunny
Ya Delhi toh Diwali mein mujhe lagta hai ekdam hi pa-pagla jaati hai.
Speaker 3
Really it's not worth staying here. Mujhe toh is baar toh bahut hi zyada laga.
Sunny
A-ki it's night kya matlab apni bahar jagah ho gayi plan karo. Kahin jagah le lo taaki in sab ch-in sab maukon par wahan jaakar thoda speech. Mujhe nahi lagta yaar patakhe phodna aur in sab mein kuch peace milta insaan ko yaar.
Speaker 3
Nahi nahi bilkul peace nahi hai.
Sunny
Haan matlab science ke perspective se bhi jaayein, kisi bhi perspective emotion ke kisi bhi perspective se jaayein bahut hi sardardi lagne lag gayi mujhe toh ab yeh sab cheezein.
Speaker 3
Ek jagah toh 29 IQI bhi aa raha tha. God, I have no idea hum kitni cigarettes phoonk chuke hain is chakkar mein.
Sunny
Bahar main toh like main toh plan main toh bolunga aap logon se ki plan karo ki kisi tareeqe se bahar z-zameen le lo and then wahan par ek apni si hut create kar sako taaki aise maukon par jaakar wahan par thoda time do-teen din time spend kar sako.
Kuch bana sako toh duniya se bhi thoda hatoge and kuch different feel hoga wahan par is cheez se.
So yeah, that's okay guys that's it. Arre Tavisha ji aapka haath raise hai. Mera ek aur call hai bataiye na.
Tavisha
A-Sunny main thoda jaldi bata deti hoon. A-hum log na walk ke liye a-jaa rahe the toh do off leash German Shepherd ne matlab Veeru ko attack kar liya.
Sunny
Arre baap re phir!
Tavisha
Oh haan matlab dhyan nahi tha. A-maine dekha kyunki isne bark kiya toh maine peeche turn kiya toh maine dekha ki woh matlab directly attack ke mood mein hi aa rahe hain. Toh maine aur dono ko collar nahi tha. Ek ko toh maine gardan se pakad ke poora god mein le liya.
Zameen par main thoda so gayi aise, aise godi mein usko lekar aur doosre ko maine thoda sa halka sa aise kick kiya taaki woh matlab Veeru ke upar na chadhe aur woh bhaag sake.
Sunny
German Shepherd ko? German Shepherd ko ek ko kick kiya aur ek ko god mein le liya.
Tavisha
German Shepherd nahi Golden Retriever.
Sunny
Achha Golden Retriever. Okay.
Tavisha
Haan aur dono kaafi achhe-khaase heavy the. Toh but abhi matlab wahan par phir maine na thoda chillaya bhi kyunki unke jo parents the woh kaafi aaraam se aa rahe the. Toh maine chilla ke ek ko aise-aise bachhe ki tarah godi mein le liya aur doosre ko aise kick kiya toh Veeru bhaagne lag gaya.
Matlab aur mujhe toh thodi chot lag gayi shoulder par aur back par. Lekin tab se na iska thoda barking zyada ho gaya hai. Toh phir- kab hua yeh?
Sunny
Kab hua?
Tavisha
Yeh do, do, do-teen din ho gaye. Matlab Diwali ke just ek din pehle.
Sunny
Woh abhi bhi stress mein aaya hua hai. Thoda agar bahar usko bhagaane le jaoge na kahin par taaki uska stress nikal jaaye us jagah se. Woh stress mein aa gaya thoda.
Tavisha
Achha.
Sunny
Dog ka adrenaline high ho jaata hai aise sab maukon mein aur woh kuch time ke baad slow low down hota hai. Lekin agar hum unko kuch outlet, outlet de de na toh woh jaldi low down ho jaata hai.
Tavisha
Achha aur maine kya kiya na? Matlab jaise unke parents ne use baad mein le liya na un dogs ko toh main wahan hi ruki rahi. Matlab mujhe khud ko thoda calm down karna tha. Main kaafi furious ho gayi thi. Matlab mujhe unko aise lag raha tha do chaar punch laga doon.
But maine khud ko kaafi shant kiya aur maine unhe koi bhi bhashan nahi sunaya. Woh boli sorry, sorry yeh thoda pregnant hai toh aise ho gayi. Maine kaha aise hai toh aap phir isko off leash mat chhodo na. Woh bhi road par chhod rahe ho.
Toh haan aur phir baad mein maine Veeru ko check kiya ki use bite waite toh nahi lagi hai.
Toh use toh nahi lagi thi lekin mujhe kaafi lag gaya tha aur main wahin par ruki rahi. Baad mein woh log chale gaye aur yeh matlab normal hi tha. Lekin uske ek do din baad iska thoda barking zyada ho gaya.
Sunny
Woh stress ke kaaran hai. Aap usko thodi der bahar le jaoge, thoda running par le jaoge toh calm down ho jaayega. Woh stress ki wajah se adrenaline high ho gaya uska. Matlab aap bhi dekhoge na us, us, us situation ke dauran aapke andar bhi high ho gaya hoga.
Like saansein tez chalne lag gayi hongi, dil ki dhadkan tez ho gayi hogi in sab cheezon ko lekar. Lekin phir aap- mera toh kaafi zyada ho gaya tha.
Tavisha
Matlab mera aise phataka bomb aise phootne wala aise ho gaya tha.
Sunny
Wahi, wahi. Haan toh woh, toh woh dog ke andar bhi hai lekin uska jaise thode time ke baad woh kaise express karta hai bark karke is cheez ko. So aap bhi thoda nature mein jaao, usko bhi thoda nature mein jaao toh aap dono thode calm down ho jaoge.
Okay. Aap okay na toh shant ho jaayega. Mere call hai 12:15 baje. Okay guys.
Tavisha
Aur mera bhi kabhi, mera toh call le lo kabhi one to one. Abhi tak kiya nahi.
Sunny
Okay book kar lo. Book kar lo. Main le loonga. Hai na calls open hai waapas. Book kar lena waapas.
Tavisha
Theek hai. Okay.
Speaker 8
Thank you.
Sunny
Bye bye.
Tavisha
Bye.
Speaker 8
Bye.
Tavisha
Bye.
Speaker 8
Bye.
More calls on pro program
Fri 5 Jun 2026 · 1 hr 56 min
Cherry's whelping, dog memory types, and handling leash reactivity
Sunny Luthra opens by describing assisting his dog Cherry through a difficult whelping, then teaches working, associative and procedural memory and how each requires different correction timing and leash skills, using Johnny's reactivity case as a live example. The call also covers professional growth through self-review on video, client communication for boarding and training businesses, and Tony Robbins' six core human needs applied to dog-human relationships. It closes with myth-busting on talking buttons and talking dogs, and a discussion of canine instinct around death, trauma and spatial memory.
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Sunny opened with a story about pack dogs whelping, explaining why only confident females cope well with giving birth and why fearful mothers abandon or mishandle puppies. He then spent most of the call coaching a member through two step by step leash guidance processes to get a confused German Shepherd into the car without reading his mood. He also reviewed a member's blood report to flag wrong reference ranges and a miscounted platelet spike, answered questions on excited sneezing, lingering distemper symptoms, and car travel stress causing hair fall, and discussed building a trainer portfolio page and coaching a sensitive leash-shy dog on a live case.
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Sunny Luthra led a deep dive into how dogs perceive the world through touch, smell, sight and hearing, explaining the order in which a puppy's senses come online and why that matters for training. The session then moved into a practical comparison of collars, harnesses, slip leashes and haltis in terms of pressure versus movement, followed by live member cases including a reactive dog on a harness, a fearful Indie puppy, a skin infection, and a frustrated beagle that bit a family member. Sunny also outlined how trainees should take on real client cases, gather information, and manage expectations before diagnosing a dog.
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