90-Day Money-Back Guarantee · Free Shipping · Keep the Product if You're Not Happy
80% of your dog's immune system lives in their gut. When the gut is out of balance, symptoms show up everywhere — skin, ears, energy, mood, digestion. Fix the gut, and the cascade reverses.
Most dog supplements treat one symptom at a time. We took a different approach. ProBelly is built on one principle from the research: gut dysbiosis — an imbalance of beneficial vs. harmful bacteria — is the root cause behind a surprising number of "unrelated" issues most dog parents are told to manage forever.
Itchy paws. Recurring ear infections. Loose stools. Hot spots. Dull coat. Low energy. The research increasingly points to the same place: the gut microbiome.
This page lays out what we know, what the peer-reviewed research says, and what we can and can't claim about ProBelly today. We're not going to oversell it. The data does the work.
ProBelly is a once-daily probiotic powder, mixed into food. Three things define it.
Clinical-strength concentration. Most dog probiotics on the Indian market deliver 1–3 billion CFU per dose. ProBelly delivers 12 billion. CFU is "colony-forming units" — the count of live, viable bacteria per scoop. Higher count means more bacteria reaches the gut alive.
Most probiotics use dairy-based strains (Lactobacillus, Bifidobacterium) that don't survive stomach acid well. ProBelly uses soil-based (spore-forming) strains, which are naturally acid-resistant. They reach the gut alive — which is the whole point.
Manufactured to human supplement standards, not pet-grade. Same facility-level quality control we'd expect for human supplements. Tasteless, odorless, shelf-stable for 2+ years. No refrigeration needed.
We don't disclose the specific strain names in our blend. Our strain mix is proprietary to our manufacturing partner. We do guarantee category (soil-based, acid-resistant), CFU count (12 billion), and manufacturing standard (human-grade). We also offer a 90-day money-back guarantee — the strongest proof we can offer that the formula works. More on this below →
Seven peer-reviewed papers underpin everything we do. We've translated each one into a single sentence — but every link goes directly to the source paper. Read them yourself.
The takeaway: A balanced gut microbiome regulates digestion, immunity, and inflammation across the whole body — not just the gut.
The takeaway: Probiotic supplementation improves nutrient absorption and supports immune function in animals, including dogs.
The takeaway: Targeted dietary changes — including probiotics — measurably shift a dog's gut microbiome and reduce inflammation.
The takeaway: Probiotic supplementation in pets is associated with improved skin and coat health, in addition to digestive benefits.
The takeaway: Soil-based (spore-forming) probiotic strains survive stomach acid more reliably than dairy-based strains, making them more effective at reaching the gut alive.
This is the paper that informs our soil-based strain choice.
The takeaway: A 90-day supplementation period is the timeframe at which gut microbiome changes become consistent and measurable.
This is why we built the 90-Day Gut Challenge.
The takeaway: Combining probiotics with prebiotics produces stronger gut health outcomes than either alone — a synergy worth understanding.
Honest side-by-side. The Indian household reaches for dahi (yogurt) first. The pet store sells you a low-CFU probiotic next. Here's what's actually in each.
| ProBelly | Dahi (yogurt) | Typical pet-store probiotic | |
|---|---|---|---|
| CFU per serving | 12 billion | ~0.1–1 billion (highly variable) | 0.5–2 billion (claim-based) |
| Strain category | Soil-based, spore-forming | Dairy-based (Lactobacillus, Streptococcus) | Mostly dairy-based |
| Survives stomach acid? | Yes — naturally acid-resistant | Mostly killed in stomach | Varies; often poor survival |
| Optimised for dogs? | Yes | No — strains are for human gut | Partial — pet-grade formulation |
| Manufacturing standard | Human-grade | Food-grade dairy | Pet-grade (lower bar than human) |
| Shelf-stable? | Yes, 2+ years | No — refrigerated, days | Varies; many require refrigeration |
| Lactose risk | None | Yes — many dogs are lactose-sensitive | Sometimes |
| Dosed by weight? | Yes — calculator on site | No | Rarely |
| Backed by peer-reviewed research? | 7 cited papers | Anecdotal / cultural | Marketing claims |
Watch our short explainer:
Why dahi isn't enough
What we can prove, with documentation. We've kept this section short on purpose — we'd rather list four things we can back than ten things we can't.
Manufactured in an FSSAI-registered facility under license 11223334000751.
Produced to human-supplement manufacturing standards. Tasteless, odorless, shelf-stable for 2+ years.
Over 10,000 verified buyers across India. 4.9/5 average rating. See customer outcome data →
The transformation timeline based on 10,000+ success stories from verified buyers across India. 4.9/5 average rating.
Noticeable decrease in bloating and digestive discomfort.
Consistent, healthy bowel movements become the norm.
Reduced itching, scratching, and skin irritation.
Complete transformation — energy, coat, digestion.
Results based on consistent daily use. Individual results may vary.
We can show you research. We can show you vet endorsements. We can show you outcome data. But the strongest proof a brand can offer is to bet on its own product.
ProBelly comes with a 90-day money-back guarantee, no questions asked. Use the product for 90 days. If you don't see improvement in your dog's gut health — gas, stools, skin, energy, anything — write to us and we'll refund every rupee. You keep the bottles.
No return shipping. No "we'll send a partial refund." No fine print about needing to be unopened. We'd rather lose the sale than have an unhappy dog parent.
If we weren't confident this works, we couldn't afford to make this offer. We make it because the data — peer-reviewed, customer-reported, and vet-endorsed — keeps backing it up.
Vets, dog professionals, and scientifically-literate dog parents ask these questions. Here are our on-the-record answers.
Our strain blend is proprietary to our manufacturing partner. They've built it over years of formulation work, and full strain disclosure isn't something we can publish unilaterally.
What we DO guarantee: the strains are soil-based (spore-forming, acid-resistant), the total CFU count is 12 billion per dose, and the formula is manufactured to human-grade standards.
Is full strain disclosure on our roadmap? Yes. As we scale, deeper supply-chain transparency is a priority. We're not where we want to be on this yet, and we'd rather say that than pretend otherwise.
Free shipping. 90-day money-back guarantee. 10,347+ dogs already transformed.